Nathan Strauss 10/13/26 Nathan Strauss 10/13/26

GEO is a communications exercise

Carrie Crecca Maitoza interviewed me for RePressed about PR measurement after the impressions model, what AI answers actually reward, and why I refused to name the most-cited outlets.

Nathan Strauss 9/30/26 Nathan Strauss 9/30/26

What my Airbnb website taught me about AI legibility

ChatGPT sent a brand-new site with no backlinks about 12x as many visits as Google Search in its first eighteen days.

Nathan Strauss 8/6/26 Nathan Strauss 8/6/26

Slow, Human Work

Nathan Strauss 8/4/26 Nathan Strauss 8/4/26

Recent Work: Xsight Labs and ZaiNar

Nathan Strauss 7/1/26 Nathan Strauss 7/1/26

So Many Dashboards, So Little Signal

Nathan Strauss 3/10/26 Nathan Strauss 3/10/26

The Quieting

Nathan Strauss 12/15/25 Nathan Strauss 12/15/25

PR Measurement Finally Has Its Moment

Nathan Strauss 10/30/25 Nathan Strauss 10/30/25

Is AI a Proxy for Public Perception?

Nathan Strauss 9/22/25 Nathan Strauss 9/22/25

Reputation in the Age of Invisible Decisions

Nathan Strauss 9/11/25 Nathan Strauss 9/11/25

From spin to knowledge-making: why communications may become a new source of original ideas

Nathan Strauss 8/12/25 Nathan Strauss 8/12/25

Why Communicators are Poised to Ascend in the AI Era

Nathan Strauss 8/2/25 Nathan Strauss 8/2/25

From Media Relations to Model Relations

Nathan Strauss 7/25/25 Nathan Strauss 7/25/25

Who Wins When AI Does the Work?

Nathan Strauss 5/28/25 Nathan Strauss 5/28/25

The PR Agency Model is Broken

Why comms is in denial about AI (and what happens next)...

Nathan Strauss 5/1/25 Nathan Strauss 5/1/25

Stop asking if AI wrote it. Start asking: Will AI read it?

While we debate whether AI should create content, we're missing the bigger question: will AI actually read it?