lululemon AI intelligence

Jan 2026
Date
50
Queries
5
Platforms
250
Total Tests
15
Categories
1,911
Citations
46
AEO
Score
Mention
48%
Top-3
88.3%
Featured
22.8%
48%
Mention Rate
120 of 250 tests included Lululemon in the response.
22.8%
Featured Rate
57 of 250 tests presented Lululemon as THE top recommendation.
88.3%
Top-3 Position
106 of 120 mentions placed Lululemon in positions 1-3.
Yoga
Strongest Category
Yoga Clothes: 93.3% mention rate, 60% featured rate.

Executive Summary

Lululemon demonstrates strong competitive positioning in AI recommendations with a 48% overall mention rate (120 of 250 unbranded queries mentioned the brand) — ranking #2 behind On Running. More meaningful, nearly half (47.5%) of the time Lululemon was mentioned, it was featured as the top recommendation — significantly higher than most competitors (Nike ranks second). On Running, despite 188 total mentions, only wins 2 queries (1% conversion). Category performance varies significantly: Yoga Clothes (93% mention, 60% win rate) and Joggers (85% mention, 45% win rate) represent clear strengths, while Running Shoes (0% visibility) and Golf Clothes (7% visibility) indicate category-specific opportunities.

Competitive Position

Mention Count Ranking

Number of responses (out of 250) where the brand was mentioned.

Featured Count Ranking

Number of responses (out of 250) where the brand was featured as the #1 recommendation.

Category Performance

Platform Comparison

Platform Variance: Performance varies by 34 percentage points (32% to 66%) between highest and lowest performing platforms.

Position Analysis

Position Distribution

When Lululemon is mentioned, where does it appear in the response?

47.5%
25.8%
15%
11.7%
1st
2nd
3rd
4th+
Conversion Metrics

Click each metric to see definition.

47.5%
Visibility → Win Rate
88.3%
Top-3 Placement

Content Authority Analysis

Key Insight: A citation indicates a source the AI consulted, not necessarily a source that drove the recommendation. When a brand's website is cited but that brand doesn't win, it reveals a gap between brand awareness and content authority.

Content Conversion Rate = When a brand's owned domain is cited in a response, how often is that brand featured as the #1 recommendation?

Content Conversion Rate by Brand

Lululemon.com (including shop.lululemon.com) was cited in 59 of 250 responses. Of those, 32 featured Lululemon as the #1 recommendation = 54.2% conversion.

Based on owned domain citations across 250 responses. Brands with fewer than 4 citations excluded for sample size.

Citation Analysis

Editorial sources cited by AI platforms. Higher Lululemon share indicates stronger presence.

Review aggregators, affiliate sites, and specialized blogs cited by AI platforms.

Lululemon's own websites cited by AI platforms.

Retail, e-commerce, and specialty sports retailers cited by AI platforms.

Video platforms and reference sites.

Query Appendix

Showing 250 of 250 results
QueryCategoryPlatformMentionedPositionFeatured

Methodology

Study Parameters

  • 50 unique queries across 15 product categories
  • 5 AI platforms: ChatGPT, Claude, Perplexity, Gemini, Meta Llama
  • 250 total tests (50 queries × 5 platforms)
  • All queries are unbranded (no explicit brand mentions)
  • RAG/web search enabled on all platforms
  • Testing conducted January 2026

Limitations

  • Point-in-time snapshot — AI responses evolve
  • Query phrasing influences results
  • Position detection based on response parsing
  • Content conversion shows correlation, not causation
  • Sample size varies by category (15-20 tests)
  • Platform algorithms may have changed since testing
  • Geographic/personalization factors not controlled

Metrics Definitions

Mention Rate: % of tests where brand appeared in response

Featured Rate: % of tests where brand was #1 recommendation

Top-3 Rate: % of mentions in positions 1, 2, or 3

Content Conversion: When brand's site is cited, % where brand wins

AEO Score Calculation

AEO Score = (Top3Rate × 0.5) + (FeaturedRate × 0.4) + (ConversionRate × 0.1)

Rewards Top-3 visibility and content efficiency, with primary emphasis on consistent prominent placement.