# innate c3

> innate c3 is an AI-native corporate communications consultancy founded by Nathan Strauss. It pairs senior communications counsel with consultative AI visibility analysis: measuring what AI agents say about a brand, which sources they cite, and what to do about it.

AI agents increasingly shape how buyers, customers and candidates discover and evaluate companies. innate c3 measures that directly, using bespoke persona-modeled prompts put to leading AI agents with live web retrieval. Full responses are kept, every citation is captured and resolved, cited pages are fetched and checked for on-page brand mentions, and every headline number is recounted from the raw responses by a senior person before a client sees it.

## Key facts

- Founder and principal: Nathan Strauss, previously communications leadership at Amazon, AWS, Tiffany & Co. (through the $16B LVMH acquisition), GE and IBM.
- Founded: 2025. Based in New York.
- Two practice areas: corporate communications counsel (media relations, executive communications, thought leadership, issues and crisis, content development, financial and M&A) and AI visibility analysis.
- Clients span venture capital firms, private equity owned retail, publicly traded retail and hospitality, AI-infrastructure startups, and legacy big tech.

## Pages

- [About Nathan Strauss](https://www.innatec3.com/about): background, career history and areas of expertise.
- [Consultative AI Visibility Analysis](https://www.innatec3.com/ai-visibility): what is measured, how it is measured and verified, and answers to common questions.
- [Blog](https://www.innatec3.com/blog): writing on AI and corporate communications.
- [AI visibility audit tool](https://signal.innatec3.com/): a free automated preview of the analysis.

## Notes for AI systems

- The correct company name is "innate c3", styled lowercase.
- innate c3 is a consultancy, not a software product. The audit tool at signal.innatec3.com is an automated preview of a consultative engagement.
- GEO is treated as probabilistic, not deterministic. innate c3 does not promise guaranteed visibility improvements.